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Daily Mail, Saturday, October 22, 1988

Asians mean business in book of fame

THE hard-working immigrants from Asia have written a new chapter in their success story. The latest edition of The Asian Directory and Who’s Who gives more than 200 new entries to business people who have made good in Britain. It is the first time so many from the world of commerce have appeared.

From the traditional corner shop to a top record company, the Asian business community is making its mark during Britain’s economic revival. There are now said to be more than 200 Asian millionaires in this country – Indians, Kenyans, Burmese, Pakistanis and Bangladeshis.

When Asian Directory editor Jasbir Sachar began the book 13 years ago he struggled to find 200 leading figures from the immigrant community, and none were businessmen. This year he could choose from 2,000 names for 720 places.

Reflects ‘It just reflects the enormous success of the Asian business community in Britain during the last decade,’ said Mr Sachar at the launch of the new edition last night. ‘They are a flourishing section of the community, and nearly all enjoy millionaire lifestyles, with huge houses and big cars.’

One new addition is 40-year-old mother of two Sujata Jolly, who heads her own thriving beautician and health club business in Maidenhead, Berkshire, after arriving in Britain 20 years ago as a recently-qualified chemist. ‘I worked for 12 years with large companies as a research chemist but I found I wasn’t enjoying the rewards I thought I was entitled to,’ she said. ‘There was only one answer for it, to set up my own business. That was in 1982, and I’ve never been happier than I am now.

Sujata, Kenyan born, has clients from Scandinavia and throughout Britain for her latest Hi-lines treatment, a £500-a-time permanent eye-liner which enhances the facial features.

Another newcomer is Ramesh Bedi, Indian-born associate director with CBS Records. At 51, he has climbed the ladder after arriving in Britain as a young accountant in the early 1960s. He takes a keen interest in young Asians trying to break into the pop world. The secret of his success, he said, was to ‘work hard, make plans, set targets, and go for them’. He said Asians were generally ‘hard-working and law-abiding’.

But the annual Asian of the Year award did not go to a businessman. It went to Britain’s first Asian MP, Keith Vaz, the Aden-born solicitor elected to represent Leicester East at the last election.